Wednesday, November 26, 2008

Amy Seefeldt- Contemporary Art Portfolio 08, Developed By MB

This is a beta version/partial compilation of Amy Seefeldt's (San Francisco artist) Contemporary art portfolio project I concepted and designed using Keynote/Quicktime and staged for the web on Vimeo (so here the encode quality/frame-rate is 2 stages degraded from the ultra crisp HD original).

The concept/brief was to deliver:

• A branded portfolio - immersive, kinetic but with a contemporary gallery/postcard feel rather than MTV fast-cut aesthetic

• Progressive visual assembly, paced to elegantly reveal the key information in series for optimum absorption

• Positioning thought-provoking verbal fragments about each work with a consistent design theme for the series

The earlier working versions stubbed Chicane's/Saltwater as a more ethereal soundtrack as opposed to Goldfrapp/Deerstop, both groups being amongst the best in UK progressive electronica. The Goldfrapp song has a timeless ambience with a piano motif similar to french romantic minimalist Erik Satie's "furniture music".


Amy Seefeldt -Modern Art Portfolio 2008 Beta from Mike Barnes on Vimeo.

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